On March 4th, the Tmall Golden Makeup Awards, known as the “Oscars of the beauty industry,” were held in Shanghai. At the event, Tmall showcased a brand-new beauty mirror co-developed with Raysgem.
2017 was dubbed the “inaugural year of new retail,” with 2018 witnessing its full-fledged explosion. “New retail” is opening up “boundaryless” possibilities, promoting the widespread application of new technologies in the retail sector and laying the foundation for online and offline integration.
At the Tmall Golden Makeup Awards, Raysgem and Tmall jointly developed a Tmall Beauty Mirror.
Today, women are increasingly becoming the main consumer force, making it crucial for numerous beauty brands to attract more female customers in order to gain market share.
The Raysgem Tmall Beauty Mirror, a smart shopping guide device, maximizes consumer purchasing power through a digital user experience. The “makeup trial mirror” achieves realistic, natural virtual makeup effects through high-precision facial recognition, enabling real-time rendering of colored contact lenses, blush, eyeshadow, and lipstick. Users simply need to scan a QR code with their mobile Taobao app to enter the store, follow, and make a payment.
Compared to previous makeup trial mirrors, this Tmall Magic Mirror is smaller and more lightweight. Functionally, the magic mirror leverages Tmall’s big data advantage and connects with consumer information. It provides personalized recommendations based on consumer data and valuable product recommendation analysis.
Currently, the Tmall Makeup Magic Mirror has fully partnered with L’Oreal. After the Golden Makeup Awards, the Tmall Beauty Mirror will be officially commercialized in 50 core offline stores of L’Oreal.
For merchants, Raysgem’s Tmall Beauty Mirror is more than just a simple smart shopping guide device; its greater value lies in the mining and utilization of big data, providing more customized services based on big data technology.
For example, through connecting numerous skin test devices and using AI skin testing in the accompanying software, the mirror can obtain multi-dimensional skin test results, including moisture, oil content, sensitivity, elasticity, and skin tone. Users only need to take a photo with the skin testing magic mirror, and they can instantly receive intelligent analysis of their skin age, sensitivity, and oiliness or dryness within the Tmall Beauty Mirror.